Thomas Eccel shared that Google Ads has expanded the Enhanced Conversions Impact Report with additional columns, including Match Rate, offering clearer visibility into performance.
You can now see:
- Match Rate
- Campaign Type
- Coverage
- Reported Conversions
Currently available for Search and YouTube campaigns, this segmentation helps advertisers better understand where conversion uplifts are coming from.
Integration with other campaign types like Demand Gen and Performance Max may follow.
Why this matters:
- Tracks conversions even with limited signals
- Prioritizes privacy with hashed data
- Improves Smart Bidding accuracy
This makes Enhanced Conversions even more valuable for measurement and optimization.