YouTube Launches “Brand Pulse” Report Linking Paid & Organic Video Impact
YouTube has launched a new “Brand Puls” report, giving advertisers a unified view of their paid and organic…
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PPC News: Video
298 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Demand Gen Gets Smarter with View-Through Conversion Optimization
Thomas Eccel spotted that Google Ads is testing a new “View-Through Conversion Optimization” setting in Demand…
YouTube Media Buying Launched via Activation Partners
YouTube is launching the Activation Partners program, connecting brands and agencies with trusted third-party…
YouTube Opens Up Masthead & Premier Reach Campaigns to Everyone
Thomas Eccel shared some major updates on how Google now lets advertisers book premium video formats directly in…
Video Ads Dubbing Internal Tool Visible to Google Ads Advertisers
Some advertisers have spotted a usually private “Internal Tools” section in the Google Ads interface, featuring…
Video Assets Section Rolling Out to GMC Accounts
A new Video Assets section is now live in Google Merchant Center Next, centralizing all product videos for…
YouTube TV Adds Women’s & College Sports Lineups for Ads
In September, Google launched the YouTube TV Sports Lineup. Now, it has expanded these sport-related advertising…
Pause Ads Incorporated Into Google Ads UI
Thomas Eccel noticed that after months of testing, Pause Ads are rolling out in Google Ads. First introduced in…
“Ideas to Try” Section Helps Marketers Improve Video Ads
Anthony Higman shared that Google Ads is testing a new “Ideas to Try” section for Video Assets, aimed at helping…
YouTube Rolls Out Modern Ads Interface
Thomas Eccel shared that YouTube has rolled out a refreshed ads interface with a bolder modern look. Key updates…