YouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)
Google is introducing a performance-based cost adjustment feature for Demand Gen Target CPA (tCPA) campaigns on…
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PPC News: Video
298 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Unified Brand Suitability Settings Now Across YouTube, Discover & GDN
Google has introduced new brand suitability controls for the YouTube Home Feed, Watch Next Feed, and Discover,…
Gmail Video Ads Now Auto-Open Advertiser Websites
Jyll Saskin Gales shared that Gmail video ads just got a major (and unannounced) change. When users open a Gmail…
Google Explains How to Use Brand Report for Reach and Frequency
Google Ads has shared a new video walkthrough on how to use the Brand Report, a reporting feature first spotted…
Google Launches Help Pages for Video Assets in GMC
After being spotted in some accounts last month, Google has now officially launched help pages for Video Assets…
YouTube Removes Close Option on Sidebar on Mobile Ads
YouTube has removed the ability to close the sidebar on certain horizontal video ads when viewed on mobile.…
Image-to-Video Conversion Now Rolling Out for Demand Gen
Google is rolling out a new video creation tool for Demand Gen campaigns that automatically converts existing…
Google Renames Views Metric to TrueView Views
Georgi Zayakov shared that Google Ads has updated the familiar “Views” column to “TrueView Views”. The change…
Two New Tabs Added to Creator Partnerships Hub: Overview & Analytics
Thomas Eccel shared that Google has added two new Beta sections inside the Creator Partnership Hub: Overview and…
YouTube’s New “Promote” Button Links Directly to Google Ads
A “Promote” button has started appearing while uploading videos on YouTube. It walks you through a simple ad…