After being spotted in some accounts last month, Google has now officially launched help pages for Video Assets section in Google Merchant Center Next.
A brief look at what the help pages cover:
The Video Assets page automatically aggregates videos from your website, YouTube, Instagram, TikTok, and Product Studio, giving you one place to review, tag, and connect videos to your product feed.
Key Benefits
- Centralized management: View, filter, and sort all video assets by source or duration.
- AI integration: Generate product videos via Product Studio’s AI tools.
- Product mapping: Confirm which products appear in your videos to make listings shoppable.
- Easy distribution: Videos sync directly with Google Ads’ asset library for use in campaigns and brand profiles.
This update makes it easier to pair your video content with product listings, helping brands boost engagement and showcase products visually across Google Search, Ads, and free listings.
Check out the help pages recently found by Hana Kobzová: