PMax in Microsoft Ads Now Offers Share of Voice, Budget Tips & More
Microsoft Advertising has rolled out fresh reporting tools and campaign controls for Performance Max campaigns,…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Clearer Delivery Statuses in Shopping Campaigns
Microsoft Advertising just rolled out new delivery status messages and a campaign diagnostic tile to help…
Enhanced PMax Targeting Now Available via Google Ads API
Starting August 4, advertisers and developers now have 3 key targeting upgrades: All 3 features are now…
Sitelinks Now Influence Ad Strength in PMAX Campaigns
Google Ads has quietly updated how ad strength is calculated in Performance Max by including sitelinks as a…
Google Requests Brand Guidelines Update in PMAX
Google is prompting advertisers to update their brand guidelines in Performance Max campaigns, as these are now…
Google to Wipe PMax Historical Channel Data
Aleksejus Podpruginas shared that Google is rolling out standardized Channel Performance reports for PMax,…
Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
Negative Keyword Lists Now Available in Some PMAX Accounts
Advertisers are beginning to see support for negative keyword lists in Performance Max campaigns. This…
Segment by Product Data Usage in PMAX Channel Performance
There’s now an expandable row in the Channel Performance report (beta) that gives you a quick summary split…
Gender Exclusions Live in Performance Max
Aleksejus Podpruginas noticed that Google Ads has rolled out gender-based exclusions for Performance Max…