Waze Ads Join PMax to Boost In-Store Visits
Google is expanding Performance Max for store goals with Waze ads inventory, helping brands reach customers on…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Suggested Assets Tab Now Fully Explained
Google has published a new help page detailing the Suggested Assets feature in Google Ads. This tab, first…
Performance Max May Soon Allow Campaign-Level Audience Exclusions
A new update spotted in Japan by Satoshi Ando and shared by Dario Zannoni suggests that Performance Max…
Performance Max Now Supports 9:16 Vertical Images
Thomas Eccel shared that after appearing in Demand Gen earlier this year, these story-style creatives are…
New Asset and Channel Insights for Performance Max
Google Ads has expanded Performance Max reporting with new asset segmentation and enhanced channel performance…
Google Tests Campaign Creation Flow With Network-First Option
Google Ads is experimenting with a new version of the campaign creation flow that prompts advertisers to select…
Google Ads Adds Channel Selection When No Campaign Goal Is Chosen
Rokas Golcas shared that Google Ads has introduced a new campaign setup step when no campaign objective is…
Microsoft Ads Rolls Out New Customer Acquisition Goals
Microsoft Advertising is continuing its open beta for New Customer Acquisition goals, available only to…
Asset Group Reporting Live in Microsoft’s Performance Max
Performance Max now offers asset group-level reporting across device, audience, time, and other dimensions,…
Performance Max Now Offers Budget & Performance Estimates
Microsoft Advertising has added budget suggestions & performance estimates for new non-feed Performance Max…