Google has published a new help page detailing the Suggested Assets feature in Google Ads. This tab, first spotted on October 20, 2025, is now officially documented and available by default for all advertisers using Performance Max.
The Suggested Assets tab allows advertisers to review, add, or dismiss Google AI-generated assets, such as headlines, descriptions, images, and videos, before they go live. Assets you approve are treated as advertiser-created and count toward asset group limits.
You maintain full control, and rejected assets won’t reappear.
Notably, suggested image and video assets adhere to brand guidelines. Google recommends opting into full Asset optimization for real-time benefits, though manual review remains optional.
Explore the full documentation here: About suggested assets.