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Performance Max Now Offers Budget & Performance Estimates

A digital advertising budget setup screen shows options for accelerated, recommended, basic, or custom daily budgets, each with estimated monthly costs and performance metrics. The custom budget is set to $25 per day.

Microsoft Advertising has added budget suggestions & performance estimates for new non-feed Performance Max campaigns.

A digital advertising budget setup screen shows options for accelerated, recommended, basic, or custom daily budgets, each with estimated monthly costs and performance metrics. The custom budget is set to $25 per day.

This gives advertisers clearer forecasting on how much to invest.

It was announced, that these updates will be released for feed-based Performance Max campaigns coming soon.

Read the full update here: Supplemental feeds and other product news for September.

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