Google is expanding Performance Max for store goals with Waze ads inventory, helping brands reach customers on the move.
U.S. Advertisers can now appear as “Promoted Places” pins directly on Waze maps. Making it easier to drive Store Visits, Store Sales, and Local Actions during trips and commutes.
- No extra setup needed: PMax automatically uses your existing assets.
- Placement: Your business shows up in navigation on Waze.
- Coming soon: A global rollout is planned for 2026.
Read the full update here: Access new inventory and channel performance reporting in Performance Max campaigns.