Google Ads Adds Text Guidelines to Control AI-Created Copy
Google Ads is introducing Text Guidelines, a new campaign-level feature designed to help advertisers guide how…
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PPC News: Performance Max
318 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Expands “Campaign Total Budget” to Search, PMax & Shopping
Google Ads has expanded support for “campaign total budget” beyond Demand Gen and YouTube campaigns. Advertisers…
Promotion Mode Available for Total Budgets in Google Ads
Yash Mandlesha and Adriaan Dekker shared that Google is testing a new Promotion Mode feature in Google Ads,…
Performance Max Error Message Sparks Budget Floor Debate
A new Performance Max “budget error” is confusing advertisers. When publishing campaigns, Google sometimes…
Google Publishes Help Page for Suggested Plans in Performance Planner
Google has published a new help page detailing Suggested Plans in Performance Planner. This feature was…
Account-Level Channel Reporting Now Available in PMAX
Google has expanded Channel performance reporting for Performance Max campaigns to the account level.…
Cost per Channel Added to PMAX Channel Reporting
Thomas Eccel shared that Google’s PMax Channel Reporting beta now includes a Cost Slider to reveal the Share of…
Age and Gender Exclusions Combined in Performance Max
Aleksejus Podpruginas has spotted that Age exclusion and Gender exclusion settings in Performance Max are now…
Overview of Recent Enhancements to Performance Max
Google has released an official summary of recent Performance Max features, many of which had already been…
Microsoft Launches Modeled Conversions for UET Consent Mode
Microsoft has launched Modeled Conversions for UET Consent Mode, giving advertisers a more complete picture of…