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Google Ads Testing Cross-Platform Creative Imports from X

A screen displays a selection interface for choosing up to 5 YouTube videos to use in a Google Ads campaign, with blurred video thumbnails arranged in a grid and each labeled “Twitter ad” underneath for cross-platform promotion.

Francesco Cifardi noticed Twitter Ads appearing in Google Ads’ “Suggested Assets” while setting up a Performance Max campaign.

A screen displays a selection interface for choosing up to 5 YouTube videos to use in a Google Ads campaign, with blurred video thumbnails arranged in a grid and each labeled “Twitter ad” underneath for cross-platform promotion.

An interesting move toward cross-platform, creative integration, but one that raises data ownership and transparency questions.

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