Google has released version 2.11 of Google Ads Editor, introducing a suite of new features aimed at improving campaign control and automation.
Top new features:
- Campaign-level negatives in Performance Max: Add negative keyword lists directly in Editor to refine targeting.
- Search term reporting for PMax: Get clearer visibility into what’s triggering your ads.
- Scheduled link checks: Automatically detect and fix broken URLs.
- Account-level placement/IP exclusions: Apply brand-safety settings across all campaigns.
- Smart Bidding Exploration: AI-driven bidding for high-performing Search queries.
- Editable lead forms & URL settings for asset groups: Faster updates and better tracking control.
- Video generation enhancement: Auto-create on-brand videos from existing assets.
- Streamlined Search campaign creation: Simplified GenAI-assisted setup flow.
Deprecated:
- Legacy App install and Image app install ad types removed.
- Manual CPV bidding was replaced with AI-powered Video View Campaigns (tCPV).
This update continues Google’s shift toward automation, visibility, and AI integration, making campaign optimization more efficient while phasing out legacy features.
Read the full official updates here: Google Ads Editor version 2.11
This update was spotted by Hana Kobzová.
