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Channel Reporting Available Globally and Soon Expands With Search Partners and to MCC

A Channel Reporting chart shows traffic sources: Maps, Search Partners, and YouTube, with colored flows (blue for Maps/Search Partners, red for YouTube) visualizing the volume from each channel. Date range is Oct 1–28, 2023.

You can now access channel performance reporting across all Performance Max campaigns globally, giving clearer visibility into where your ads appear.

Support for Search partners is expected to roll out in the coming weeks. This will give advertisers additional transparency into traffic sources, helping assess overall campaign performance more accurately.

A Channel Reporting chart shows traffic sources: Maps, Search Partners, and YouTube, with colored flows (blue for Maps/Search Partners, red for YouTube) visualizing the volume from each channel. Date range is Oct 1–28, 2023.

Access to channel performance reporting via MCC accounts is also on the roadmap.

Read the official announcement here: Access new inventory and channel performance reporting in Performance Max campaigns.

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