Google Ads has started surfacing social video assets during ad creation in Performance Max campaigns. These videos are automatically sourced from platforms like Facebook and Instagram.
The assets appear in the Asset Picker under a new Social (Beta) section and are labeled as “ad sourced by Pathmatics.” This gives advertisers a way to quickly repurpose existing social creatives within the Google Ads ecosystem.
The feature is still in beta and may not be visible in all accounts.
This update was observed by Dario Zannoni.