GML 2024: Reduced Threshold for Lookalike Audiences
During the Google Marketing Live 2024 event, Google announced that the audience list threshold for lookalike…
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PPC News: Google Marketing Live 2024
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Didn’t have time to watch Google Marketing Live 2024? No worries, we’ve got you covered! Here you can find all the updates presented during the Google Marketing Live 2024 Keynote event.
GML 2024: Reporting and Control
New reporting and controls for Performance Max were announced on Google Marketing Live 2024 event. You can watch…
GML 2024: Creative Controls and Customization
Google announced during Google Marketing Live 2024 event new features related to AI images. Creative controls…
GML 2024: Loyalty Promotions
Loyalty program setup within Google Merchant Center was spotted in February, but Google announced, that they…
GML 2024: Profit Optimization for Search and PMAX
Profit bidding pilot was first mentioned in April. Now, on Google Marketing Live 2024 it was officially…
GML 2024: AI Solutions for Search Ads
Search ads will become even more helpful with AI. During the Google Marketing Live 2024 event, an example was…
GML 2024: Shopping Ads in Google Lens
At Google Marketing Live 2024, Google shared that Shopping ads will now be a part of Google Lens results. Lens…
GML 2024: Shopping Ads in AI Overviews
AI Overviews were announced last week during the Google I/O 2024 event and are already live in the US. At Google…