Search ads will become even more helpful with AI. During the Google Marketing Live 2024 event, an example was shown for a search ad about short-term storage.
New button “Find solutions from Extra Space Storage” that appears at the bottom of the search ad initiates the new dynamic ad experience. The user can upload up to 5 photos showing how many furniture there is in each room of their home, and the AI generates a list of all belongings for the user to verify. Based on the verified information it calculates the size of the storage unit needed, and determines the type and quantity of all necessary packing supplies for the removal. The transaction is then completed on the advertiser’s website.
This feature will be launched soon, but the specific verticals have not been shared.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
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