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GML 2024: Reduced Threshold for Lookalike Audiences

Last updated on May 28, 2024
A presenter in an orange dress stands on stage at GML 2024, in front of a large screen displaying a graphic with people's photos. The text reads, "Audience list threshold lowered to 100 users," emphasizing the power of reduced thresholds for Lookalike Audiences.

During the Google Marketing Live 2024 event, Google announced that the audience list threshold for lookalike audiences has been lowered from 1000 users to 100 users.

This change opens the door to big and small business to take advantage of this feature.

You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.

Read all news announced during Google Marketing Live 2024.

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