‘Pay for Interaction’ Feature in Display Campaigns
A new “Pay for Interaction” option has recently appeared in Google Ads’ display campaign…
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PPC News: Display
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PPC News Feed is your go-to source for the latest updates on Display campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Enhanced CPC Deprecated by March 2025
Google is notifying advertisers by email that is retiring Enhanced CPC (eCPC), leaving advertisers with just two…
Merchant Image Integration Spotted Live
The image integration announced in July has been seen live in the Google Ads online interface in selected…
New Interface Pushes Display Network for Search Campaigns
Google’s updated interface for search campaigns now recommends both the Search Partners and Display…
Updated Recommendation For Performance Max Creation
Shresth Agarwal and Adriaan Dekker discovered an updated recommendation for Performance Max creation with an…
Display Ads See Strong Performance Using Privacy Sandbox APIs
Between January and March 2024, Google conducted an experiment on display ads traffic using Privacy Sandbox APIs…
Microsoft Simplifies Video and Display Ad Creation With New AI Tools
Microsoft Advertising has introduced AI-powered asset recommendations for video ads, with Connected TV ad…
Content Suitability Simplified
Starting September 2024, Google Ads is sending out email notifying advertisers about simplifying Content…
Microsoft Advertising Targets Summer Games 2024 Audience
Microsoft Advertising is introducing a new in-market audience segment for the Summer Games 2024 in Paris. This…
Generative AI Now Creates Banner Ads in Microsoft Advertising
Microsoft Advertising has expanded its Copilot feature to include banner asset creation for display ads using…