Gmail Video Ads Now Auto-Open Advertiser Websites
Jyll Saskin Gales shared that Gmail video ads just got a major (and unannounced) change. When users open a Gmail…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Demand Gen Placement Report Now Shows Gmail and Discover Separately
Google has updated the “Where ads showed” report for Demand Gen campaigns, giving advertisers clearer visibility…
October’s Demand Gen Updates Summary
Google’s October Demand Gen Drop summarized a wave of updates, centered on bidding optimization and creative…
New Customer Acquisition in Demand Gen Live
Aleksejus Podpruginas shared that Google launched New Customer Acquisition (NCA) in Demand Gen campaigns, now…
Image-to-Video Conversion Now Rolling Out for Demand Gen
Google is rolling out a new video creation tool for Demand Gen campaigns that automatically converts existing…
Demand Gen Gets Smarter with View-Through Conversion Optimization
Thomas Eccel spotted that Google Ads is testing a new “View-Through Conversion Optimization” setting in Demand…
Google Upgrades Demand Gen to Drive More Conversions
Google has confirmed a major algorithm update to Demand Gen campaigns, shifting the format from mid-funnel…
Google Releases Summary of Demand Gen Drops
Google is rolling out Demand Gen Drops, a new monthly showcase highlighting the latest AI-powered updates to…
Smarter Creative Insights with Demand Gen’s New Segmentation
Georgi Zayakov shared that Google has updated the Network Segment reporting for Demand Gen campaigns.…
Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen
Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…