Google Launches AI and Creator Tools for Demand Gen
Google has introduced new features for Demand Gen campaigns designed to enhance creative assets and help…
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PPC News: Demand Gen
198 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads API Adds Duplicate Check for Lookalike Lists
Google Ads will enforce new rules to prevent the creation of duplicate Lookalike user lists via the API starting…
Google Tests Sticky Gmail Ads on Mobile
Google is piloting a new ad location inside Gmail on mobile devices. These ads appear as a sticky banner with a…
Asset Optimization Layout Updated in Demand Gen
Google Ads has introduced a redesigned Asset Optimization section for Demand Gen campaigns, offering a clearer…
Google Releases Demand Gen February Drop
Google has published new best practices for February aimed at boosting Demand Gen campaign performance.…
Google Ads API Sets $5 Minimum Daily Budget for Demand Gen
Google Ads will enforce a minimum daily budget of 5 USD or local equivalent for all Demand Gen campaigns…
Google Emails Advertisers About Demand Gen Lookalike Update
Google has begun sending email notifications to advertisers about an upcoming update to Demand Gen Lookalike…
Google Shifts Lookalike Segments to Suggestion Mode
Google is updating how Lookalike segments work in Demand Gen campaigns, moving the default setting from strict…
YouTube Overlays Now Obscure Skip Ad Button
A new YouTube ad format has started appearing where the banner partially covers the Skip Ad button on video ads.…
Faulty Image Cropping Detected in Google’s Discover Ads
Hana Kobzová spotted two ads in her Discover feed using square-cropped images that appear to have originally…