Google is making it easier for advertisers to integrate creator assets into Demand Gen campaigns. Research shows that adding creator assets can lead to a 20% increase in conversion lift on average.
Advertisers can more easily discover relevant creator partnerships and feature videos that align with their brand, enhancing campaign effectiveness.
A case study from Coach highlights this success, achieving a 60% increase in global top-of-mind awareness among Gen Z within one quarter. By effectively utilizing creator collaborations, they managed to significantly boost consideration and maintain growth in acquiring Gen Z customers while focusing on both brand and performance strategies on YouTube.
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