Display campaigns will be transitioned to the Google Display Network within Demand Gen. This migration maintains ad serving abilities across over 2 million sites and apps while introducing new tools to advertisers.
The migration process will begin in June 2026, with a phased rollout of a migration tool. After that date, new Google Display Ads campaigns will only be created within Demand Gen, enhancing inventory access to platforms like YouTube, Discover, Gmail, and Maps.
Advertisers can utilize a migration tool for seamless transitions, preserving performance history. The migrated campaigns will reflect the original names with a “#2” designation, ensuring clarity in campaign management.
Find more details in the official help article: Google Display Ads campaigns have a new home in Demand Gen.