Google has launched Demand Gen Uplift Experiments, enabling advertisers to measure the impact of adding Demand Gen campaigns alongside existing Performance Max campaigns. This automated testing framework allows brands to quantify performance metrics such as conversions, sales, CPA, and ROAS.
Key benefits include measuring a statistically significant uplift in performance. On average, incorporating Demand Gen can lead to 10% higher ROAS and 12% greater sales effectiveness compared to campaigns without Demand Gen. The framework will greatly enhance advertisers’ ability to showcase the value of their Demand Gen investments.
Read the announcement here: Demand Gen Uplift Experiments.