Google has announced the expansion of Checkout Links to Demand Gen campaigns, streamlining the purchase journey. This feature allows advertisers to direct viewers straight to their checkout page, resulting in a seamless shopping experience.
Key Updates Include:
- New Markets: Checkout links can now be added in Argentina, Canada, France, Germany, Great Britain, India, Indonesia, Israel, Japan, Mexico, Poland, and the United States.
- YouTube Shorts: The feature has been extended to YouTube Shorts and in-feed ads within Demand Gen campaigns.
Advertisers utilizing checkout links have reported conversion uplifts of +6% on their campaigns, significantly driving better results without additional effort.
Read the official announcement here: Checkout links.