Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen
Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…
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PPC News: App
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PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Full Placement Reporting Announced for Search Partner Network
Google has introduced full placement reporting for Search Partner Network (SPN), covering Search, Shopping, and…
Google Unveils 3 New Ways to Boost iOS App Campaign Performance
Google has rolled out three major updates to help app marketers better reach and measure high-value iOS users, a…
GML 2025: Web to App Connect Expands App Growth
Google is expanding Web to App Connect, making it easier for advertisers to drive app installs across Search,…
Google Ads Enhances OCI for Apps
Google Ads is making an important update for advertisers using Offline Conversion Import (OCI) for mobile apps.…
Redesigned App Ads in Search
Arpan Banerjee noticed a refreshed design for App Ads in Google’s mobile search results, featuring a sleek grey…
Google’s Ad Inspector Tool Helps Developers Test Mobile Ads
Google’s Ad Inspector, included in the Mobile Ads SDK, helps developers debug and analyze ad requests in…
Promotion Assets for App Campaigns
David Vargas spotted that Google Ads introduced Promotion asset in beta for select app campaigns This tool…
Boost App Campaign Efficiency with Audience Signal Targeting
Previously, app campaign targeting was fully automated, with only audience exclusions available. Now, Google Ads…
GMC Feeds For App Campaigns
Google has revealed that starting in Q2 of 2024, advertisers will have access to more granular filtering and…