App Install & Engagement Campaigns Get Adjustment Feature
Emirhan Bayutmuş shared that Google Ads has expanded Adjustments to App campaigns. Until now, adjustments were…
Browsing Tag
PPC News: App
37 posts
PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Publishes Help Page for Suggested Plans in Performance Planner
Google has published a new help page detailing Suggested Plans in Performance Planner. This feature was…
Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen
Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…
Full Placement Reporting Announced for Search Partner Network
Google has introduced full placement reporting for Search Partner Network (SPN), covering Search, Shopping, and…
Google Unveils 3 New Ways to Boost iOS App Campaign Performance
Google has rolled out three major updates to help app marketers better reach and measure high-value iOS users, a…
GML 2025: Web to App Connect Expands App Growth
Google is expanding Web to App Connect, making it easier for advertisers to drive app installs across Search,…
Google Ads Enhances OCI for Apps
Google Ads is making an important update for advertisers using Offline Conversion Import (OCI) for mobile apps.…
Redesigned App Ads in Search
Arpan Banerjee noticed a refreshed design for App Ads in Google’s mobile search results, featuring a sleek grey…
Google’s Ad Inspector Tool Helps Developers Test Mobile Ads
Google’s Ad Inspector, included in the Mobile Ads SDK, helps developers debug and analyze ad requests in…
Promotion Assets for App Campaigns
David Vargas spotted that Google Ads introduced Promotion asset in beta for select app campaigns This tool…