Google Ads Introduces View-Based Optimisation for Android App Installs
Google Ads has rolled out View-Through Conversion (VTC) Optimised Bidding for Android App campaigns, letting…
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PPC News: App
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PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
New Directional Experiments in Google’s App Campaigns
Google Ads has introduced new Directional Experiments feature for App campaigns (Android only), allowing…
YouTube Ads Can Now Drive Users Directly to Your App
Google has introduced the ability to drive users directly from YouTube ads to your mobile app, enabling a more…
App Install & Engagement Campaigns Get Adjustment Feature
Emirhan Bayutmuş shared that Google Ads has expanded Adjustments to App campaigns. Until now, adjustments were…
Google Publishes Help Page for Suggested Plans in Performance Planner
Google has published a new help page detailing Suggested Plans in Performance Planner. This feature was…
Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen
Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…
Full Placement Reporting Announced for Search Partner Network
Google has introduced full placement reporting for Search Partner Network (SPN), covering Search, Shopping, and…
Google Unveils 3 New Ways to Boost iOS App Campaign Performance
Google has rolled out three major updates to help app marketers better reach and measure high-value iOS users, a…
GML 2025: Web to App Connect Expands App Growth
Google is expanding Web to App Connect, making it easier for advertisers to drive app installs across Search,…
Google Ads Enhances OCI for Apps
Google Ads is making an important update for advertisers using Offline Conversion Import (OCI) for mobile apps.…