Google has introduced full placement reporting for Search Partner Network (SPN), covering Search, Shopping, and App campaign types. This long-requested feature gives advertisers visibility into the exact sites where their ads are served, along with impression-level data.
This update brings SPN placement reporting in line with what’s already available for Performance Max. Advertisers can now identify where their ads appear across SPN inventory and use this data to refine brand suitability and optimize performance.
Here’s an example of how to set up the report, inspired by a screenshot shared by Greg Kohler:
Read more about the announcement in Google’s official documentation: Search Partner Network (SPN) Announcements.