Target frequency campaigns in Google Ads have undergone significant changes. Advertisers can now include non-skippable in-stream ads with Shorts and In-feed ads.
Previously, these combinations were not allowed, and selecting non-skippable in-stream ads would disable other formats like Shorts and In-feed. The update now permits mixing skippable in-stream, bumper, In-feed, and Shorts with non-skippable ads up to 20 seconds.
Additionally, frequency ranges have been unified to 2-7 weekly and 4-12 monthly, removing previous separate ranges for in-stream formats. Non-skippable in-stream ads can now also extend up to 20 seconds instead of the previous limit of 15 seconds. These changes aim to provide more flexibility and control over ad combinations and frequencies for advertising campaigns.
Read the official help page here: About Target frequency.
This update was spotted by Hana Kobzová.
