Google Publishes Help Page for Universal Commerce Protocol
Google has published an official help page detailing how the Universal Commerce Protocol UCP and its UCP powered…
Browsing Tag
PPC News: AI
216 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Opens Text Guidelines to All Advertisers
Google has expanded beta access for text guidelines to all advertisers in AI Max, across Search and Performance…
Microsoft Advertising Launches Performance Max Course
Microsoft Advertising has introduced a new learning path designed to help marketers maximize results with…
Google Shifts Lookalike Segments to Suggestion Mode
Google is updating how Lookalike segments work in Demand Gen campaigns, moving the default setting from strict…
Microsoft Publishes AI Marketer’s Guide
Microsoft has released an updated edition of the AI Marketer’s Guide, offering marketers a blueprint for…
Google Reveals 2026 Vision for AI-Powered Ads and Commerce
Google has outlined its direction for digital advertising and commerce in 2026, emphasizing the growing role of…
Google Ads Displays AI Max Promotion in Campaign Settings
Google Ads users are starting to see a new promotion highlighting AI Max for Search campaigns directly in the…
Google Ads Replaces Support Form With AI Chatbot
Google Ads is replacing its traditional support contact form with an AI-powered chatbot, making AI the default…
Text Guidelines Now Support All Languages in Google Ads
Google Ads has expanded its text guidelines feature to support all supported languages. The feature was…
Universal Commerce Protocol Now Live in Merchant Center
Google’s new Universal Commerce Protocol (UCP) is now live, enabling AI agents to complete transactions directly…