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Campaign Translation Tool Live in Google Ads

Google Ads interface showing the new "Translate with Google AI" feature popup, highlighting campaign translation functionality to reach global customers with a "Get started" button visible in the main dashboard area.

Advertisers now have access to a Translation tool within Google Ads, following the publication of its help page earlier this month, enabling campaign translation directly in the interface. This addition simplifies global expansion by translating text assets, keywords, images, and landing pages.

Advertisers can use this tool to translate various elements, such as text assets like headlines and descriptions, targeting keywords, and images, with AI assistance replacing on-image text and adding translated versions. For landing pages, URLs can be manually uploaded or a JavaScript snippet can be installed.

Jyll Saskin Gales noted the long-awaited public availability of Google’s Campaign Translator, previously a by-request-only tool.

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