Google has launched a new help page detailing the use of AI-generated review summaries in Search ads. These summaries aggregate positive online reviews and are designed to enhance ad performance by building trust and providing relevant insights.
Advertisers operating in the US, UK, Australia, and India can display these AI-powered snippets in Search campaigns across all positions on Google.com. The review summaries are positive-only, grounded in responsible AI practices, and highlight consumer experiences, enriching the ad content without direct advertiser customization.
Review summaries are available across all devices and verticals, except sensitive categories like pharmaceuticals, ensuring a broad reach. Google’s AI evaluates when these summaries should be shown to optimize ad performance.
Read the official help page found by Hana Kobzová: About Review summaries.