Microsoft Advertising MCP Server in Open Pilot
The Microsoft Advertising MCP server is now in open pilot, enabling businesses and agencies to build custom AI…
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PPC News: AI
381 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Addition of Voiceover Video Enhancement
A new Voiceover Video Enhancement feature has been introduced for Performance Max and Demand Gen campaigns. It…
Bing Gives Searchers A Way To Disable AI Features in SERP
Bing has introduced a new feature allowing users to disable AI Copilot responses in search results. A browser…
New Text Ad Format Spotted in AI Mode
A new AI Mode ad format has been spotted on desktop, featuring text ad that include a website logo, headline 1,…
Google Begins Limited Test Of Healthcare Ads In AI Mode
Google has confirmed a limited test of healthcare-related ads in AI Mode in the U.S. for English queries. Ads…
Google Ads Terms of Service Updated For AI Changes After 8 Years
Google has updated the Google Ads Terms of Service (TOS) to address policy, payment, and liability changes,…
Branded Searches Control Setting for AI Max
A new setting has been introduced in AI Max campaigns within Google Ads, enabling advertisers to manage how…
Lead Management in Google Ads
Advertisers can now utilize a centralized lead management interface within Google Ads to handle Google-hosted…
AI Performance Insights Coming to Merchant Center
Google is introducing AI performance insights in Google Merchant Center to enhance connectivity with consumers…
Google Merchant Center Introduces Conversational Attributes
Google Merchant Center now offers conversational attributes designed to enhance product data understanding for…