Google is introducing AI performance insights in Google Merchant Center to enhance connectivity with consumers using conversational surfaces. These insights will provide valuable metrics on how products are discovered in AI experiences such as AI Mode, AI Overviews in Search, and the Gemini app.
Key features of the report will include:
- Share of Voice: Measure brand visibility in AI-driven experiences across Search and Gemini.
- Shopping Funnel Performance: Insights across the discovery, evaluation, and purchase stages.
- Product Term Insights: Identify popular product terms and share of voice.
- Product Attributes Insights: Assess popular product specifications and completeness scores.
The rollout will cover the U.S., Canada, Australia, India, and New Zealand in the coming months.