Google has updated the Google Ads Terms of Service (TOS) to address policy, payment, and liability changes, marking the first update in eight years. The changes are designed to enhance the use of AI in Google Ads, affecting all associated accounts.
The updated terms clarify how user inputs can be utilized to enhance campaign performance. They also reinforce the advertiser’s responsibility for rights relating to inputs and automated campaign assets. Additionally, modifications were made to the arbitration agreement, allowing batch arbitration for similar claims and changing the rules governing arbitration processes.
Changes also include adjustments to liability caps, new fee disclosures, and the removal of the fallback support email. Advertisers are encouraged to review these updates closely to ensure compliance.
This update was highlighted by Barry Schwartz.