Google has confirmed a limited test of healthcare-related ads in AI Mode in the U.S. for English queries. Ads eligible for this testing include Performance Max, AI Max with search terms matching, Shopping, and broad match campaigns.
The initial test phase restricts creatives that utilize pinning or text disclaimers. Ginny Marvin, the Google Ads Liaison, noted the small scale of this rollout, which aims to evaluate the effectiveness of AI-driven advertising strategies for healthcare.
This update was shared by Barry Schwartz.