A new setting has been introduced in AI Max campaigns within Google Ads, enabling advertisers to manage how their ads interact with branded searches. Advertisers can choose from three options: show ads on all relevant searches, control branded searches with brand inclusions and exclusions, or show ads only on unbranded searches.
This update allows advertisers to prevent AI Max from competing with their separate branded campaigns, helping to maintain attribution accuracy and potentially lower CPCs.
This update was noted by Thomas Eccel.