GMC Expands Attribute Rules to Automatically Found Products
Google Merchant Center is rolling out support for attribute rules applicable to automatically found products.…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Data Manager API Now Supports Event Ingestion for Google Ads
The Data Manager API has introduced new functionalities, allowing for the sending of offline conversion events…
Branded Searches Control Setting for AI Max
A new setting has been introduced in AI Max campaigns within Google Ads, enabling advertisers to manage how…
Merchant Center Migration to Merchant API Deadline Reminder
Advertisers are alerted via email that the final date for migrating from the Content API for Shopping to…
Google Ads API Transitioning to Total Co-view Reach Metrics
Starting June 2nd, 2026, the Google Ads API will transition reach metrics to a “Total…
Demand Gen Uplift Experiments
Google has launched Demand Gen Uplift Experiments, enabling advertisers to measure the impact of adding Demand…
Checkout Links Expand to Demand Gen
Google has announced the expansion of Checkout Links to Demand Gen campaigns, streamlining the purchase…
“Only bid for new prospects” Prospecting Mode
Google Ads has launched a new “Only bid for new prospects” mode feature aimed at reaching audiences…
Demand Gen in Commerce Media Suite
Demand Gen campaigns are now integrated into the Commerce Media Suite, enabling brands to utilize…
Update to Gambling and Games Policy for Ireland Effective July 2026
Google has announced an update to its Gambling and Games policy for the Republic of Ireland, effective July 1,…