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Data Manager API Now Supports Event Ingestion for Google Ads

Screenshot of a blog post announcing that the Data Manager API now supports Event Ingestion for Google Ads Customer Match and conversion tracking, with highlighted text and links to related resources.

The Data Manager API has introduced new functionalities, allowing for the sending of offline conversion events to Google Marketing Platform products. This includes support for Campaign Manager 360, Search Ads 360, and Display & Video 360.

Screenshot of a blog post announcing that the Data Manager API now supports Event Ingestion for Google Ads Customer Match and conversion tracking, with highlighted text and links to related resources.

Among the updates, the AdIdentifiers object now features fields for dclid, impressionId, matchId, and encryptedUserIds. Additionally, a new CompositeData field enables the inclusion of IP addresses in Google Ads Customer Match uploads, aiding in achieving higher match rates.

Read the official announcement here: Data Manager API now supports sending events to Google Marketing Platform destinations and IP ingestion for Google Ads Customer Match.

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