Microsoft Advertising is adding Product Explorer, a new Merchant Center feature that provides a unified, searchable view of an advertiser’s product catalog.
The tool is designed to help merchants quickly identify which products are active, serving, and generating performance.
Key capabilities include:
- Search and filter products by SKU, title, GTIN, ID, and other attributes
- Identify eligibility and metadata issues that may prevent products from serving
- Review top issues through Recommended Actions
- Export filtered product lists for easier analysis
- Access 30 days of performance data directly within the interface
According to Microsoft, Product Explorer is available in all markets for advertisers with fewer than 100,000 SKUs.