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‘Limited by Budget’ Label Using a Blue Text Color

February 24, 2025
A table highlights the budget status for ads: two are limited by budget, another by search volume, and one by bid strategy. Daily amounts are $350, $350, $200, $150, and $200 with eligibility noted for two ads.

Google Ads is testing a redesigned “Limited by budget” label in its online interface, now featuring blue text color.

A table highlights the budget status for ads: two are limited by budget, another by search volume, and one by bid strategy. Daily amounts are $350, $350, $200, $150, and $200 with eligibility noted for two ads.

This update was spotted by David Frýdl.

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