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Microsoft Ads Adds a ‘Limited by Auto-Bidding Target’ Status

A digital advertising dashboard for Microsoft Ads displays optimization scores, delivery status, campaign type, bid strategy, and strategy type. A tooltip highlights a limitation status due to auto-bidding targets, suggesting target ROAS adjustments to boost campaigns effectively.

David Frýdl recently spotted that Microsoft Advertising has just added a new limitation status feature called “Limited by auto-bidding target”, offering advertisers insights into campaign restrictions and highlighting any limits impacting performance. 

This small but valuable addition aims to enhance ad management by making restrictions more transparent, giving advertisers a clearer view of how limitations might affect their campaigns.

A digital advertising dashboard for Microsoft Ads displays optimization scores, delivery status, campaign type, bid strategy, and strategy type. A tooltip highlights a limitation status due to auto-bidding targets, suggesting target ROAS adjustments to boost campaigns effectively.


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