Microsoft is introducing Enhanced conversions, a beta tool for advertisers in the Americas and Europe, with a global rollout planned in the coming weeks.
This tool aims to navigate the evolving privacy landscape by allowing advertisers to use first-party data, like email and phone numbers, in a privacy-compliant way for more accurate and cross-device conversion tracking.
Enhanced conversions promise to offer precise measurement of campaign performance, track conversions across devices, and ensure compliance with privacy regulations, all while maintaining the effectiveness of the data used.
Read the official announcement here: Enhanced conversions and other updates for February.
