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Automatically Generated Assets Now Available in Open Beta

Last updated on September 17, 2023

A Google Ads interface on a laptop screen displays a dialog box about Open Beta features for automatically generated assets. Options include using content from landing pages, domains, and ads, or opting for asset-specific content. The white and gray color scheme enhances its SEO-friendly design.

27. February Google released automatically generated materials for advertisers advertising in English into open beta. Advertisers who weren’t afraid to let artificial intelligence create the content (headlines and descriptions) saw 2% more conversions with a similar cost per conversion. This feature is activated at the account level. AI-generated content can be reviewed and possibly deleted.

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