Automatically Generated Assets Now Available in Open Beta
27. February Google released automatically generated materials for advertisers advertising in English into open…
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PPC News: February 2023
11 posts
Explore PPC news published in February 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Local Competitive Search Terms
A new Local Competitive Search Queries report has appeared in accounts. Shows queries, impressions, clicks, and…
The Click Potential in Google Merchant Center
Emmanuel Flossie pointed out the new Click potential metric in Google Merchant Center. This metric allows…
Changes in Advanced Geographic Targeting
In March, there will be adjustments to advanced geographic targeting, when some options will be removed that…
Layout adjustment when choosing a network in a search campaign
Thanos Bertes drew attention to editing the layout when selecting a network in the search campaign creation…
Conversion Discrepancies Between Google Ads and Google Analytics 4
A new report has appeared in the Google Analytics 4 public test account, the task of which is to compare…
Mass Account Suspensions
During February, there were two mass account rejections, mostly due to Bypassing systems or Malicious software<…
Settings for Conversions Hosted by Google
Jan Zavadil drew attention to the modification of goal settings. The default goal can be set separately for…
Display Targeting Updates
Starting in March 2023, targeting options will start moving under the Content page, which will become a single…
4 Updates for Performance Max
23. February 2023 Google published 4 new features for Maximum Performance campaigns, but it is not yet known…