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Automated Experiment Application

Last updated on September 17, 2023

Screenshot of the "Create new experiment" application form. It includes fields for name, description, start/end dates, and experiment split percentage. An automated checkbox to apply changes if results are favorable is highlighted at the bottom.

In May 2022, the option to create an experiment directly from the Recommendation page appeared in Google Ads. It is now possible to let the experiment apply or not by itself based on the result. This news incl. screenshot was published by Alfred Simon.

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