In the second half of 2024, Google will roll out customer pricing for first orders in Google Merchant Center in the US market. This feature will enable merchants to offer special prices to first-time buyers, leveraging first-party (1P) data for more effective customer acquisition strategies.
This feature allows merchants to strategically attract new customers by offering them special pricing.
When combined with the new customer acquisition goal in Performance Max campaign, it can significantly boost marketing outcomes.
This news was spotted by Alfred Simon.
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