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Attribution of Imported Conversions from GA4

Diagram illustrating conversion contributions in Google Ads. Explore options like paid search ads or a mix of paid and organic channels, all enhanced with attribution insights from GA4. Includes icons for email, social ad, shopping ad, and a checkmark signifying imported conversions.

When importing conversions from Google Analytics 4 to Google Ads, it is possible to choose how the conversions will be attributed. Whether it will be divided among all resources or whether only paid resources will be counted. The news was pointed out by Enrique del Valle.

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