Starting September 1, 2026, Search campaigns using Automatically Created Assets (ACA) or campaign-level Broad Match settings will be automatically upgraded to AI Max.
Under the new AI Max settings, AI-powered search term matching and AI-generated text customization will be enabled by default.
This shift represents a significant movement towards more automated, AI-driven campaign management, which advertisers may want to prepare for by auditing their current campaigns and testing AI Max before the automatic transition takes place.
This news was spotted by Natasha Kaurra.