Google Ads is increasingly enforcing user verification when significant changes are made within an account. A confirmation window prompts users to verify their identity before proceeding.
Anthony Higman shared a screenshot of the popup, which currently includes a skip option. However, the message notes that skipping will no longer be possible after November 13.
Meanwhile, Hana Kobzová has seen the same verification step active for months, with no skip option available, suggesting advertisers are in different rollout stages.
This requirement is expected to become mandatory across all accounts in the future.