LINE has been added to Google Ads message assets, alongside platforms like WhatsApp, SMS, and Facebook Messenger. Advertisers can now include their LINE ID to link ads directly to their LINE accounts.
The new feature offers a starter message field, allowing for a standardized prompt of 140 characters.
Additionally, ads will feature a dedicated ‘LINE – Send message’ button for user engagement, providing a significant opportunity for advertisers in regions where LINE is popular, such as Japan, Thailand, and Taiwan.
This update was shared by Arpan Banerjee.