Google Ads has expanded its message asset options for Search and Performance Max campaigns. Advertisers can now direct users to WhatsApp, Zalo, and the newly added Facebook Messenger when setting up message extensions.
This enhances Google’s capabilities for real-time customer communication across globally popular platforms.
The update enables advertisers to:
- Offer more communication choices tailored to global audiences
- Boost engagement through familiar messaging apps
- Improve conversion rates with streamlined lead interactions
Setup is available directly in the message asset creation workflow.
This update was spotted by Aleksejus Podpruginas.