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Leads Section for Lead Forms Spotted Live

Google Ads Leads section showing empty lead metrics with prompt to create first lead form, displaying zero raw leads, qualified leads, converted leads, and lost leads

A new Leads section, previously announced, has been spotted live under Conversions for managing leads in Google Ads, currently in beta. This section prompts users to create a lead form asset, providing an explanation of Google-hosted lead forms and a Create lead form button to initiate the asset creation process.

Google Ads Leads section showing empty lead metrics with prompt to create first lead form, displaying zero raw leads, qualified leads, converted leads, and lost leads

This was shared by Arpan Banerjee.

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